There are literally 100+ ways to promote your website. Let’s examine some of the ways you can promote your site.
Find a website that promotes similar products and services as your site, and request a banner or text link exchange with the site owner.
Online forum signature
Find online forums that discuss and promote similar products and services as your site. Join those forums, make regular posts and add your signature link to your profile.
Social media advertising
Create a social media page and follow and interact with other persons with similar social media pages. There are many types of social media pages that you can create and promote, but the main ones are Facebook, Twitter, Google Plus, Youtube and LinkedIn.
Web directory submissions
Many general and niche specific web directories do accept free and paid web site submissions.
Article directory submission
Write an article with a link back to your site on it, and submit it to a few article directories.
Write a press release with a link back to your site, and submit it to press release distribution centers.
Paid search engine advertising
Purchase an advertisement on a commercial search engine such as Google, Bing and Yahoo, and PPC (Pay Per Click) search engine networks.
Paid banner or text advertising
Purchase a banner or text advertisement on a site that is similar to yours.
Some blog owners allow other people to write posts to be published on their blogs. So if you find a blog with a similar subject matter as your site, then you might want to ask the blog owner if you could write a guest post which will include a link back to your site.
Podcast and Internet radio advertising
Purchase an advertisement on a podcast or a web radio broadcast.
Pop-up and Pop-under advertising
A new browser window displaying an advertisement opens over or under the active browser window.
A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing.
These are full screen advertisements that are displayed before, after or between content pages.
Electronic publication advertising
Purchase an advertisement in an electronic/online publication such as an e-book or a digital magazine.
Purchase an advertisement in a popular newsletter with a large number of opt-in subscribers
Online advertising networks
Purchase an advertisement on an online advertising network. An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements.
Set up your own affiliate program, and pay your affiliates a percentage of the sales they generate for you, or a fixed commission for each sale that is generated for you.
Recommended advertising venues